BBA - Scheme of Study
Bachelor of Business Administration (BBA)
The Bachelor of Business Administration (Honors) is a professional and comprehensive management degree providing conceptual knowledge and in-depth exposure to functional areas including marketing, finance, and business management.
AISMS offers a four-year (eight semesters) BBA degree program of 130 credit hours, including a research project. To obtain the BBA degree, students have to complete 130 credit hours and a six-week internship. The maximum time limit to complete the BBA degree is six years. The program is designed to provide students with the knowledge and skills necessary to understand and function effectively in the organization.
The scheme of study offers a rich blend of courses like English, mathematics, Pakistan studies, Islamic studies, economics, general management skills, decision-making, leadership, teamwork, quantitative methods, and core courses including finance & banking, marketing, and HRM, etc. Moreover, it offers specialization-based elective courses.
The emphasis is on combining theory with practical applications. Faculty is selected both for their strong academic credentials and professional expertise. The result is graduates who have the knowledge and know-how to meet current job requirements in their chosen fields of specialization.
Program Overview
- Duration: 4 Years (8 Semesters)
- Total Credit Hours: 130 CHs
- General Education Courses: 34 Credit Hours (14 Courses)
- Mandatory Core: 33 Credit Hours (11 Courses)
- Core Courses (Domain): 27 Credit Hours (9 Courses)
- Specialized / Electives: 18 Credit Hours (6 Courses)
- Interdisciplinary / Allied: 12 Credit Hours (4 Courses)
- Field Experience / Internship: 3 Credit Hours
- Capstone Project: 3 Credit Hours
- Entry Requirement: 12-year education or equivalent (with minimum 50% marks)
Program Objectives
- The BBA degree program is designed to prepare entry level work force in today's complex local and global organizations.
- The program will achieve exemplary undergraduate education based on an integrated core curriculum and technology-aided teaching-learning process.
- The program will establish strong research programs to strengthen its base for master's degrees.
- The program will help in establishing international links with reputed institutions of the world.
Learning Outcomes:
After successful completion of this BBA program, the students will be able to:
- Understand core business concepts used in organizations (Bloom level 2)
- Be aware of the concept of globalization and have a good knowledge of research (Bloom level 2)
- Analyze issues and settle on successful choices (Bloom level 4)
- Comprehend, communicate, and demonstrate business terminologies and content (Bloom level 3)
- Understand and develop the theoretical underpinnings of modern business activity (Bloom level 6)
Courses Master Grid Summary
| Course Nature |
Compulsory / General Education |
Mandatory Core |
Domain Core |
Specialized / Electives |
Interdisciplinary |
Internship & Capstone |
TOTAL |
| No. of Courses |
14 |
11 |
9 |
6 |
4 |
2 |
46 |
| Credit Hours |
34 |
33 |
27 |
18 |
12 |
6 |
130 |
Semester-wise Course Scheme
Semester I
| Sr. No. |
Code |
Subjects |
Credit Hours |
Category |
| 1 |
QRE1-301 |
Quantitative Reasoning-I |
3 |
General Education |
| 2 |
FEN-302 |
Functional English (English-I) |
3 |
General Education |
| 3 |
ICT-303 |
Application of Information and Communication Technologies |
2+1 |
General Education |
| 4 |
POM-304 |
Principles of Management |
3 |
Major (Mandatory Core) |
| 5 |
FBM-308 |
Fundamentals of Business Management |
3 |
Domain Core Course (HEI-Decided) - Course I |
| 6 |
PSP-313 |
Public Speaking and Presentation Skills |
3 |
Interdisciplinary-I |
| Total Credit Hours - Semester I |
18 |
Semester II
| Sr. No. |
Code |
Subjects |
Credit Hours |
Category |
| 1 |
QRE2-314 |
Quantitative Reasoning-II (Statistics) |
3 |
General Education |
| 2 |
FOS-315 |
Social Science (Fundamentals of Sociology) |
2 |
General Education |
| 3 |
EEN-316 |
Expository Writing (English-II) |
3 |
General Education |
| 4 |
IES-317 |
Introduction to Environmental Science (Natural Science) |
2+1 |
General Education |
| 5 |
FEQ1-318 |
Fahm-e-Quran-I (For Muslim Students) |
0+1 |
General Education |
| 6 |
POM-319 |
Principles of Marketing |
3 |
Major (Mandatory Core) |
| 7 |
POA-323 |
Principles of Accounting |
3 |
Major (Mandatory Core) |
| Total Credit Hours - Semester II |
18 |
Semester III
| Sr. No. |
Code |
Subjects |
Credit Hours |
Category |
| 1 |
ITP-401 |
Introduction to Philosophy (Arts & Humanities) |
2 |
General Education |
| 2 |
PST-402 |
Pakistan Studies |
2 |
General Education |
| 3 |
FEQ2-403 |
Fahm-e-Quran-II (For Muslim Students) / Interfaith Harmony-II (For Non-Muslims) |
0+1 |
General Education |
| 4 |
ECO-404 |
Micro & Macro Economics |
3 |
Interdisciplinary - Course II |
| 5 |
CSR-406 |
CSR |
3 |
Domain Core Course (HEI-Decided) - Course II |
| 6 |
IST-410 / ETH-410 |
Islamic Studies (For Muslims) / Ethics (For Non-Muslims) |
2 |
General Education |
| 7 |
FNA-411 |
Financial Accounting |
3 |
Major (Mandatory Core) |
| Total Credit Hours - Semester III |
16 |
Semester IV
| Sr. No. |
Code |
Subjects |
Credit Hours |
Category |
| 1 |
CCE-416 |
Civics and Community Engagement |
2 |
General Education |
| 2 |
ICP-417 |
Ideology & Constitution of Pakistan |
2 |
General Education |
| 3 |
ENT-418 |
Entrepreneurship |
2 |
General Education |
| 4 |
IDA-421 |
Introduction to Data Analytics |
3 |
Domain Core Course (HEI-Decided) - Course III |
| 5 |
BFN-424 |
Business Finance |
3 |
Major (Mandatory Core) |
| 6 |
OBE-415 |
Organizational Behavior |
3 |
Major (Mandatory Core) |
| 7 |
BUL-430 |
Business Law |
3 |
Domain Core Course (HEI-Decided) - Course IV |
| Total Credit Hours - Semester IV |
18 |
Semester V
| Sr. No. |
Code |
Subjects |
Credit Hours |
Category |
| 1 |
HRM-501 |
Human Resource Management |
3 |
Major (Mandatory Core) |
| 2 |
IFN-504 |
Islamic Finance |
3 |
Major (Mandatory Core) |
| 3 |
FMI-506 |
Financial Markets & Institutions |
3 |
Domain Core Course (HEI-Decided) - Course V |
| 4 |
SDG-509 |
SDGs |
3 |
Interdisciplinary - Course III |
| 5 |
DTM-426 |
Digital Marketing |
3 |
Major (Mandatory Core) |
| Total Credit Hours - Semester V |
15 |
Semester VI
| Sr. No. |
Code |
Subjects |
Credit Hours |
Category |
| 1 |
IEN-517 |
Intellectual Entrepreneurship |
3 |
Domain Core Course (HEI-Decided) - Course VI |
| 2 |
LDA-522 |
Leadership in the Digital Age |
3 |
Domain Core Course (HEI-Decided) - Course VII |
| 3 |
ECS-527 |
Ethics in AI & Cyber Security |
3 |
Interdisciplinary - Course IV |
| 4 |
- |
Elective-I |
3 |
Elective I |
| 5 |
- |
Elective-II |
3 |
Elective II |
| Total Credit Hours - Semester VI |
15 |
Note: Students shall be required to complete three credit hours of field experience or internship any time after completion of the 5th semester.
Semester VII
| Sr. No. |
Code |
Subjects |
Credit Hours |
Category |
| 1 |
AET-601 |
AI & Emerging Technologies in Business Studies |
3 |
Major (Mandatory Core) |
| 2 |
BRM-606 |
Business Research Methods |
3 |
Major (Mandatory Core) |
| 3 |
OPM-610 |
Operation & Production Management |
3 |
Domain Core Course (HEI-Decided) - Course VIII |
| 4 |
- |
Elective-III |
3 |
Elective III |
| 5 |
- |
Elective-IV |
3 |
Elective IV |
| Total Credit Hours - Semester VII |
15 |
Semester VIII
| Sr. No. |
Code |
Subjects |
Credit Hours |
Category |
| 1 |
SBP-620 |
Sustainable Business Practices |
3 |
Domain Core Course (HEI-Decided) - Course IX |
| 2 |
- |
Elective-V |
3 |
Elective V |
| 3 |
- |
Elective-VI |
3 |
Elective VI |
| 4 |
INT-626 |
Internship / Field Experience |
3 |
Internship / Field Experience |
| 5 |
CPR-627 |
Capstone Project |
3 |
Capstone Project |
| Total Credit Hours - Semester VIII |
15 |
